Rich people cut Milliondollar coupons..

In an effort to cut through the gloom in the luxury real estate market, a Florida realtor has been running an ad in the Palm Beach Daily News.

“FREE $1,000,000 with this coupon,” the ad reads. “Offer expires May 31, 2009.”

Rusty Gulden is trying to sell a 2,000-square-foot unit at the Sun & Surf condo at 100 Sunrise Blvd. in Palm Beach. The asking price was $3.7 million, but it’s a mere $2.7 million with the coupon.